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Steve Jobs Tells All
Fortune has published a series of excerpts from an exclusive interview with Apple founder, Steve Jobs who reveals among other things, the keys to the company’s success and the prospects of Apple...
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Sun Life Naming of Stadium Brilliantly Timed For Super Bowl
I’ve become a fan of Tom Mayenknecht of The Sport Market. I catch his morning show on Team 1040 Radio almost every Sunday, and enjoy the business and marketing angle he brings to major league sports....
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Win a Free Stevie Awards Entry from BIG Marketing Blog
The American Business Awards have been called the “business Oscars,” and why not? Why shouldn’t salespeople and marketers and engineers and software developers and…yes, even executives, have their...
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4 Cs to PR Your Facebook Business Page
“We’ve got to have a Facebook page!” That’s the exclamation of most small businesses these days. And, while many Facebook business pages go live, they sit almost lifeless, as one of an infinite number...
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How to Build Your Brand on a Small Budget
When it comes to the word branding, many small businesses mistakenly think that it is only important for larger companies. Branding is the true essence of marketing for all businesses. Until and unless...
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10 Tips for Improving Your Business Blog
One thing small businesses are always short of is time – and blogs take a lot of it. Here are 10 practical tips for making your blog more productive without the need for a huge investment of time or...
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Social Media in Public Relations
A picture of a press conference held in Tyson Park, Knoxville, TN. (Source: S. Maten, Flickr) Ever since public relations pioneer Ivy Lee created the first press release in 1906, there has been a...
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5 Challenges of Using Social Media to Manage a Brand
Marketing and public relations encompasses and requires a great many skills; In order for a brand to succeed, proper PR and marketing strategies need to be used to facilitate the process. As opposed to...
View ArticleAffina Hotels Celebrates Small Business Week with Amex Gift Offer
National Small Business Week is coming up June 17-21, and Affinia Hotels is showing support for small businesses with a $100 American Express gift card for guests who sign up for the Business Perks...
View ArticleWhat is Thought Leadership Marketing?
Businesses generally focus on marketing their products or services. They may stress the benefits of what they sell, or how it performs better than the competition. However, what they often neglect to...
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